But What About the Names?!!!
Letter names are just that — names — designators that specify a particular written symbol. Learning letters by their sounds eliminates the need to process a second set of information. Moreover, many traditional alphabet books feature upper case letters, which are used far less often in beginning reading than are lower case letters.
The Thomas Jefferson Institute for Public Policy cites the Congressionally-chartered National Reading Panel's finding that phonics instruction "enhances children's success in learning to read and is significantly more effective than instruction that teaches little or no phonics."
So don't worry about the names. If you are homeschooling, add the names slowly as your child gains competence in reading by using his knowledge of letter sounds. (Older siblings often take care of this for you.) Children in schools will easily learn to identify letter names as they move through preschool and kindergarten. Fortunately, they already will have developed a strong association between lower case letters and their sounds.
With Abadaba Alphabet's enjoyable introduction to phonemic awareness, children will associate a letter with its sound, not with its name, making the subsequent transitions to blending and other operations far more efficient as they move along the road to reading.